The growth of smartphone and tablet use in North America has been rapid and widespread. They’ve gone from rare, flashy status symbols for those who could afford them to a staple of the average consumer’s daily telecommunications, texting, and online activity. Now a universal part of private life, they’re also an indispensible part of the business world. To fully exploit their capabilities, smart businesses have been developing mobile applications that generate extremely useful marketing information within the guise of a fun and entertaining UX. Entertainment is just the beginning!
Today, apps let us better manage our schedules, let us relax or zone out with games, stay in touch with social media sites, play music, read breaking news and stock updates, and increase productivity while we’re on the go. In fact, there are so many uses for apps that summarizing their capabilities is nearly impossible. And their ubiquity is only growing. According to Statista, between 2009 and 2011, the global user base of mobile applications grew by nearly 62 million; it’s now predicted to reach nearly 256 million by the end of 2015.
With these encouraging numbers, the only sensible questions any competitive business should be asking are: what sort of apps does my business need, and how do I utilize them to gain profitable advantages?Small companies catering to niche markets might never need an app, but companies that want to reach a wider audience or compete on the national or international level need to think long and hard about how they can develop applications. Otherwise, you risk looking behind the times, amateur, or out of touch.
There are plenty of options out there for preexisting apps that fit a common goal of productivity. However, trying to take a preexisting app and form your business around its limitations can be restrictive and can even mean totally redesigning your applications more frequently than you can afford. Because every business is different, customization is key if you really want to make an impact and find lasting success. Narrow your objectives and think about how an app will fill your particular business needs. Then reach out to a totally dedicated mobile app company to make sure your ideas are practical, strategic, and sound, and able to be transformed by expert designers into something every targeted user is going to want to download.
Most companies don’t want to spend the time thinking about how to develop an app properly; they figure those pre-fabricated models, free services, or small-time firms can handle the responsibility. But remember — technology is moving faster than ever, making customization both more readily available and more essential. Professional, accomplished, and specialized mobile development companies know exactly how to develop an app perfectly suited to your users, their behaviour, expectations, and your end financial and marketing goals. Compelling designs, continuous feedback, flexibility in the process, and incredibly talented artists and designers can redefine what you think about the app market and deliver a product that will go beyond your expectations in so many ways.
To engage, service, support, and sell to your customer base (and attract new customers of tomorrow), invest in the right kind of apps from the right kind of mobile app developmentcompany. While there are numerous options out there, it’s important to take your time to find a company that can ensure your app will work for you. Recently, some major corporations have utilized Clearbridge Mobile app development services to develop and roll out their world-class apps for mobile technologies, wearable devices and mobile payment systems. Heavy-duty mobile apps take a lot of planning and skill to develop, so make sure you know who you’re working with. Before long, you’ll be in more homes, businesses, and pockets than you can imagine!