There are 125 million smartphone owners in the USA, while 50 million own tablets. 62% of these people have used a mobile device to make a purchase online. Indeed, the eCommerce industry accounts for 10% of all retail revenue. What these stats should show is the importance of being a mobile-friendly business. However, it is thought that up to 30% of companies have mobile-driven websites. That means 70% of firms are losing out on a revenue source that has the potential to change lives.
To make sure you are part of the majority, the company needs to up its mobile game. Here are four ways to be this in 2018.
Use Media Queries
‘Media queries’ are pretty new to the industry and work like this. The software detects the screen size and type of device and switches the format to suit the user. In simple terms, it redirects customers to a desktop or mobile version of the site. Never underestimate how essential the right structure is for web surfers. Aesthetics, for one, can turn a consumer off and on, while load up times are a huge issue. You don’t have to understand these sheets per se, but the designer and host should know them inside and out.
Make Content Viewable
A few years ago, this wouldn’t have been an issue because the written word was king. Now, sites love to sue videos, PDFs, and charts to interact and impress their base. You are no different, which is good but also a potential pitfall. Just like with media queries, it’s essential to reformat the landing page, yet the code is complicated. For the platform not to go out of whack, the content needs to be embedded. One of the best ways to do this is to use HTML5. Another trick is to hide bulky buttons and widgets that impair the user experience. Finally, Mobile Computer Repair will keep the site up and running. Content will never be viewable if the website is down and offline.
The iPhone X is available yet most people will own an older version. The reality is that customers use screens which are lower quality because that’s what cheapest. However, there are iPhone 10 and Samsung S8 users that don’t want crappy graphics. They have paid their money and want the best possible display on their screens. Accommodating for both parties is straightforward with responsive design. Lately, parallax scrolling is increasingly popular as it gives the illusion of movement. On 3D and 4K devices, the effect is jaw-dropping and will wow your base.
Opt For Small Size Files
Mobile sites are smaller and less powerful than their desktop counterparts. As such, it’s easy to bog them down and increase the load-up speeds, particularly when you have A1 graphics. The solution is to use the smallest file possible regardless of the aim. It isn’t hard to find images and videos, for example, which are interactive and responsive yet medium-sized. Also, you can remove the features that are arbitrary. Apart from social media, widgets don’t get much play on a website or blog.
Can your business be better and more mobile in the future? Do you plan on using these tips or have you got your own?