Is your online business struggling to meet its sales goals? Have you noticed a dip in customer satisfaction or engagement? These are signs that your ecommerce store isn’t functioning at the level that it could be. If you’re ready to turn things around and start making money again, here are just seven tips for ecommerce success.
1. Solicit Feedback
What do your customers have to say about your website? Give them polls, surveys and feedback boxes where they can share their honest opinions about things like image quality and site navigation. Their viewpoints might surprise you or address concerns that you weren’t even thinking about, and you’ll have a good starting place to implement changes.
2. Ensure Accessibility
Gone are the days when everyone browsed the web from a desktop computer. People use everything from tablets to smartphones nowadays, so it’s important that your site can be accessed and loaded from multiple devices. Look into creating an app or “mobile version” of your site to ensure cross-platform accessibility.
3. Streamline Your Checkout Process
Don’t make your users jump through hoops if they want to buy something from your website. Inconvenience is one of the biggest reasons for online cart abandonment, so your goal should be to simplify the checkout process, not add complicated sign-ups and promo codes. Create a website shopping cart that’s easy to understand and even easier to use.
4. Improve Your Graphics
High-quality graphics are one of those things that most users take for granted, but you can bet that people will notice if your images aren’t up to par. Go through your image gallery and look for things like blurs, pixels and discoloration. Replace anything that doesn’t reflect well on your brand.
5. Integrate Social Media
It’s the 21st century, and people expect their shopping experience to be something that they can share with their friends. If you don’t have buttons on your website for social media networks like Twitter, Tumblr, Facebook and Instagram, you’re missing out on multiple avenues of free advertising.
6. Improve Your SEO
Search engine optimization (SEO) is more than just a trick for driving traffic to your website. It can also be a useful customer service tool that helps people find the products and prices that they need. Utilize plenty of keywords on your site so that users can find what they’re looking for through casual searches.
7. Change Your Site Navigation
If you have sidebars, replace them with drop-down menus. If you have drop-down menus, replace them with horizontal category options. Fiddling with your site navigation allows you to solicit feedback on various designs, and again, you never know how your customers will surprise you.
If you’re hoping to improve your ecommerce site, use these tips as guidelines for success. It doesn’t matter if you’re running a one-person shop or a multinational manufacturing company; the most important thing is that you’re willing to acknowledge the problem and make changes when necessary. Good luck!