Apple made several new product announcements at an event in San Francisco. The most notably a new MacBook Pro laptop with a touchscreen strip above the keyboard.
Apple New MacBook Pro:
Apple introduced a pair of new MacBook Pro laptops with what’s called the ‘Touch Strip.’ It is a touchscreen bar that sits above the keyboard and takes the place of the function keys. The strip gives different functionality depending on the software being used — when you’re using iTunes, for instance, you’d see playback controls. The new laptops also have Apple’s Touch ID fingerprint scanner, allowing Apple Pay and a quick user-swapping on shared computers.
Apple’s new MacBook Pro units with the Touch Strip start at $1,799 for the 13-inch version, and up to $2,799 for the higher-end 15-inch model. There’s also a new MacBook Pro without the Touch Strip for $1,499.
Apple’s new Apple TV app is called simply ‘TV.’ The app will also be available across the iPhone and iPad, and it’ll be a hub that collects videos, TV shows and movies across a wide range of apps into a single interface. The new app will support on-demand video content as well as future airings, so it can notify you when a new episode of a show is just made available in an app.
The ‘watch now’ feature lets the user launch a TV show or movie in the appropriate app with just a single click or tap.
There is also a library view that aggregates all TV shows and movies purchased in iTunes, and also gives users access to a store where video streaming apps are made available. Then, the Apple TV’s ‘Siri Live Tune-in’ feature a covers live TV by letting Siri integrate with and control live TV streams.
Apple Final Cut Pro X Update:
Apple announced an update to its video editing app – Final Cut Pro X. It now gets a new features for the Magnetic Timeline, Touch Bar integration on the new MacBook Pro and redesigned interface. The Touch Bar replaces the keyboard’s traditional function row along with a Retina-quality Multi-Touch display, which adapts to Final Cut Pro X. Besides, Apple also announced an updates to Motion and Compressor.