Apple Just Wrapped Up Its Last Big Press Conference Of 2016

Posted on Nov 4 2016 - 4:39pm by Chris Tomaino

Apple made several new product announcements at an event in San Francisco. The most notably a new MacBook Pro laptop with a touchscreen strip above the keyboard.

Apple New MacBook Pro:

Apple introduced a pair of new MacBook Pro laptops with what’s called the ‘Touch Strip.’ It is a touchscreen bar that sits above the keyboard and takes the place of the function keys. The strip gives different functionality depending on the software being used — when you’re using iTunes, for instance, you’d see playback controls. The new laptops also have Apple’s Touch ID fingerprint scanner, allowing Apple Pay and a quick user-swapping on shared computers.


Apple’s new MacBook Pro units with the Touch Strip start at $1,799 for the 13-inch version, and up to $2,799 for the higher-end 15-inch model. There’s also a new MacBook Pro without the Touch Strip for $1,499.

Apple TV:

Apple’s new Apple TV app is called simply ‘TV.’ The app will also be available across the iPhone and iPad, and it’ll be a hub that collects videos, TV shows and movies across a wide range of apps into a single interface. The new app will support on-demand video content as well as future airings, so it can notify you when a new episode of a show is just made available in an app.

The ‘watch now’ feature lets the user launch a TV show or movie in the appropriate app with just a single click or tap.


There is also a library view that aggregates all TV shows and movies purchased in iTunes, and also gives users access to a store where video streaming apps are made available. Then, the Apple TV’s ‘Siri Live Tune-in’ feature a covers live TV by letting Siri integrate with and control live TV streams.

The new TV app will be available for free, and it will be released for the Apple TV, iPhone and iPad by the end of the year.

Apple Final Cut Pro X Update:


Apple announced an update to its video editing app – Final Cut Pro X. It now gets a new features for the Magnetic Timeline, Touch Bar integration on the new MacBook Pro and redesigned interface. The Touch Bar replaces the keyboard’s traditional function row along with a Retina-quality Multi-Touch display, which adapts to Final Cut Pro X. Besides, Apple also announced an updates to Motion and Compressor.