The internet has become one of the most popular places for people to enjoy spending their leisure time. Even when they’re doing something else, like watching TV, people will often browse on their phones or laptop – multi-tasking to ensure that they always stay connected. When people visit a website, they want to get something from it. If a website doesn’t fulfill this purpose and provides the right user experience, they’re going to go elsewhere. This is why user experience is important and should be one of the most important considerations for your website.
UX and your website
UX (user experience) should be thought of like a movie. When movies are produced, there’s a specific thought process that goes into how the movie looks, how it should make the audience feel and how it can keep people watching until the end. The same is true for your website. The look and feel of your website is important for holding visitors’ attention, but you also need to think about what your website offers and how it can help people get to the end goal – whatever that may be. Researching your audience is a vital component for developing UX and can get you some valuable insights into what they want before you even start the development process.
Designing an attractive website
People are drawn to attractive things, and a poorly-designed website is an instant turn-off. There’s no set formula for effective website design, but there are some useful tips for creating an attractive website that can get you off to a great start. Fortunately, there are platforms that make this much simpler – including WordPress or Wix that are ideal for beginners to design websites with a bit more of the ‘wow’ factor.
Listening to your users
The best way to find out what your users want is to ask them, although this doesn’t necessarily mean reaching out by phone or email. Sure, you can offer them a survey and a cool prize to find out what they think or you can do so via the testing route and gain some valuable insights into how your users behave online. Website and software test management tools can help you to make informed decisions when it comes to your website and the tools featured within it, allowing you to continue to improve the UX over time. Making improvements and giving users what they want can help ensure loyalty, keeping you ahead of your competition.
Understanding the basics of UX is important for designing and maintaining a website – without it, how will you know what you’re trying to achieve? While making your website safe and secure should be a major development priority, UX is one area that should underpin everything else you do. As web design and development continue to break ground and offer new and exciting experiences for users, there’s an opportunity for you to achieve some great things online. Think carefully about your UX and always seek improvements to ensure the best possible experience for your visitors.