A world leader in the health and fitness, Fitbit announced the availability of two new smart fitness wearable, Fitbit Blaze and Fitbit Alta. The new Fitbit Alta is a sleeker, more stylish fitness band than the company has attempted before, and with the launch, the wearables market leader has hit the sweet spot.
The Alta still looks very much like a fitness tracker; it is hardly breaking new ground. But, with a range of leather, metal-look and different coloured quick-release bands to make the stainless steel Alta band look more like jewellery, it’s definitely the most stylish Fitbit to date.
A small 128-by-36-pixel, 1.4-inch OLED screen sits in the middle of a quick-release band. Alta bands come in 3 sizes to fit wrists of 14–17cm, 17–20.6cm and 20.6–23.6cm. The band itself is 15mm wide, which is far slimmer than the Charge devices.
Like your run of the mill trackers, the Fitbit Alta tracks your steps, distance, active time and calories burned in minutes using a 3-axis accelerometer.
Certain activities are auto detected, using Fitbit’s SmartTrack technology, and are added as workouts within the Fitbit app, as usual. It automatically tracks sleep, too.
The Alta can display notifications for text messages, incoming calls and upcoming calendar events from iPhone and Android phones. Battery life is 5 days and the device is sweat, rain and splash proof (though not if you choose leather).
As ever, it is compatible with Android, iPhone and Windows Phone and connects via Bluetooth 4.0.
The band accessory prices are follows as: classic bands for $29.95, premium hide leather bands in blush pink and graphite for $59.95 each (with camel coming soon) and a hand-polished stainless steel silver bangle for $99.99 with a shiny gold bangle due later in 2016. The Fitbit Alta is up for sale now in black, teal, purple and plum.